Meet Marie Ange
Bertrand Levy
Accountable for business growth, company market share, and revenue increases.
Much more than my Curriculum Vitae
Finding the right person to hire, and on whom to rely, can be a complicated journey.
The objective of this website_CV is to provide leaders, recruiters, and CEOs with a better experience.
A simple, easy, fast access to the discovery of my career path, my results, the scope of my areas of expertise…
but also to direct contact.
Enjoy the discovery.
Martech
The scope of my expertise in acquisition, conversion, and growth strategies
I have a holistic view of the business, from acquisition to data collection, through conversion, customer satisfaction, and brand building/development, without ever straying from the field. I work, test, and exploit all possible direct and indirect levers.
My work method is based on a continuous improvement strategy and my framework is based on the AARRR model.
My responsibility is to increase the company’s influence, its leadership, and contribute to smart revenue growth while ensuring an exceptional customer experience.
Customer-centric marketing strategy
• Acquire the right customer, based on a deep knowledge of the customer, its ecosystem, and its market
• Orchestrate the right techniques, practices, and channels at the right time in the customer maturity process at each stage of the customer journey
• Manage a high-value collaboration with internal & external stakeholders to maximize the development of the pipeline and increase the leadership
• Give a clear and understanding vision, communicate a smart roadmap, and give transparency on achievements and improvements.
Branding & positioning
• Define a unique identity and align the value proposition; link brand and operational strategies for optimal results
• Drive chart, design, messaging, and copywriting architecture and actions across the operations & people
• Drive an understanding market watch and work closely with analysts & influencers
• Built a global brand with a local cultural impact
• Optimize the product and the expertise into a unique response to customer needs
• Personal branding by profile (education-planning-execution-tracking)
High-quality lead generation
• Built the customer journey
• Define and continuously optimize the sales funnels
• Built trust: a 360° give to get strategy of content & interaction
• Sales enablement program
• Break down the silo between sales & marketing and turn sales into a consultative sales
• Sales & marketing educational program
• Manage data & insight management
Digital Marketing
• Website optimization both technical & conversion (interaction, tracking, UX, Design, Conversion rate optimization)
. Social media management
• Retargeting & remarketing
• SEO
• Affiliation
• Social ads & content management
• Community management and direct acquisition
• E-reputation management
• Customer Advocacy
• Test & learn innovation
• Increase customer knowledge
Content management
• Content strategy by profile and by stage of the customer maturity level (MOFU)
• Content planning cross-media
• Production management by category (text, press, snack content, video, reels, live, masterclass, webinar, podcast, sales/SDR/marketing emailing sequences, website copywriting, challenges, inquiries, assessment, social ads…)
• Editorial committee
• Content analysis & performance
Automation marketing
• Progressive profiling
• Segmentation & lead scoring
• Personalized content
• Sales team education & feeding
• ROI management
• Scale & optimize stack & resources
Inbound, Outbound & ABM
• A 360° conversion funnel management both marketing & sales to boost conversion
• Manage the incoming MQL with SDRs until conversion maturity
• Optimized outreach sales process & social selling
• Deep account knowledge management
• Specific content management
• Consultative selling
• Ultra-targeted & personalized campaigns
Data & Insight management
• Define the customer workflow vs acquisition & retention objective
• Optimize & rationalized the sales & marketing stack
• Built the real-time dashboard global & by ops
• Internal & external insight management to optimize data understanding
• Drive continuous improvement transversal committee
• Optimization of the customer journey, the sales & marketing operations, and the value proposition.
Partners management
• Strategy & program
• MDF & co-marketing management
• Pipeline management & acquisition plan
• Sales improvement process – merge the value
• Management of the sales process until the clothing
• Built a full commitment services
• Manage business plan, global & buy partner
Customer experience
• Focus employee engagement on customer satisfaction
• Customer journey mapping
• Digital customer experience know-how
• Insight management program
• Data understanding and turn into action
• KPIs customer satisfaction, promotion & improvement management
• Implement CX across the organization
• Value proposition improvement management
Market fit & Value proposition
• Analyze the perfect match between the offer and the target and plan improvements
• Analyze customer behavior cross-usage & support
• Test & improve process
• Built the perfect match
• Continuous improvement management