Co-creation of the martech acquisition agency (a subsidiary).
Accountable for business growth.
Develop the market fit, and manage sales & marketing.
Drive two key accounts.
Features
Year: 1996
Duration: 2 years
Geographical coverage: France
Sector: Martech Agency
Target: Key Accounts
Market position: Innovative player, supported by a global leader in marketing & communication
Company’s mission: The mission is to offer brands the ability to accelerate sales by limiting the sales effort and by having a close and personalized relationship with the « right » customers.
Management: 6 people (1 BDR; 1 designer, 1 content manager, 1 traffic manager, 1 web designer, 1 DevOps)
Report to: My co-founder
Strategy & Execution
Built the sales & marketing strategy & roadmap and co-structure the account management success program.
. Value proposition creation
. Business development management
. Customer success management
. Marketing & sales enablement & operations
. Customer acquisition funnel creation & optimization
. 2 key accounts managed