Digital transformation & change management: From a local actor to a global player. Restructure the marketing & sales process & performance.
#1 global player in cash management – digital transformation -Pipeline/Sales & segments
Features
Year: 2000
Duration: 7 years
Geographical coverage: Global
(Paris location)
Sector: Fintech
Target: SMB (via partners) – ETI & Key Account (direct or via alliances)
Market position: Global Leader
Company’s mission: The vision is to transform finance by enabling the customers’ success as they see, move, protect, and optimize their liquidity, providing advanced tools to build resilience, generate value, and unlock growth.
Management: 20 people (marketing & indirect sales) + up to 70 BDR/Customer Success during main releases
Report to: CEO
Strategy & Execution
Built the global marketing strategy, refund the partner program, drive a global change management program, and scale through 22 countries.
. Branding & messaging both corporate and marketing & sales sequences
. Cross channel Internal & external communication
. Change management
. Direct & indirect acquisition & loyalty program
. Cross-channel growth marketing – knowledge management and business intelligence
. Marketing automation
. Stack & data management (Salesforce CRM early adopter)
. Business Partner & Alliances business model & program
. Analysts & Influencers management
• ABM for Key accounts and Inbound & outbound for Indirect sales management
. BDR Management
. Corporate design thinking: co-creation of the SaaS version -> Kyriba