Redesign the value proposition & conquer the French-speaking market
Features
Year: 2019
Duration: 2 years
Geographical coverage: French-speaking territories (Paris location)
Sector: HealthTech
Target: Priority buyer personas: overweight citizen women between 25 to 55 yo
Market position: challenger
Company’s mission: A 100% customizable application accompanied by a 360° custom program provided by a network of health and wellness professionals. The mission is to help individuals achieve their ideal weight, have a healthy balanced life, and have the right mindset. The better version of themselves.
Management: 17 people + Healthcare network (Digital marketing, UX & designer, Brand/affiliation/influencer/media, SEO/SEM, Customer services)
Report to: CEO of the h
Strategy & Execution
A guilt-free strategy.
A 360° personalized program created to help consumers, on a day-to-day basis, achieve their objectives (free access to life for people who achieve their objectives). Define a performed sales and customer success funnel (direct and via a health professional network)
. Business unit management (product, marketing, sales, services, reporting & administration) to develop the revenue with the right market fit and operations.
. Refund of the value proposition – A/B testing Market fit – product management health professional network methodology/recruitment/training/sales & practices management
. Branding and strategy of performance
. Growth marketing operations (Inbound management -affiliation/media-influencer management – Digital marketing acquisition –Social Ads – customer experience program – loyalty program – content strategy –Media management – Street marketing)
. Data & stack management – OKR & KPIs
. Sales funnels management by profile – CSM – Upselling strategy – P&L – Churn management