Accelerate the growth in France and expand in Europe
Features
Year: 2021
Duration: 1,5 years
Geographical coverage: Europe (Paris location)
Sector: Customer data management & Security
Target: Key accounts
Market position: 30% market share on the Retail French market & European challenger
Company’s mission: Respond to the challenge of consumer distrust and disengagement with brands. Build an omnichannel customer profile by aggregating, in a single secure profile, the data obtained in full transparency at each interaction with the brand. A CIAM technology platform to enhance the brand.
Management: 10 people (5 SDR & 1 partner sales)
Report to: CEO
Strategy & Execution
Definition of a digital transformation plan and scalable growth strategy.
. Branding strategy.
. Cross-channel growth strategy (inbound – outbound – ABM) – Sales funnel optimization – SDR management – Sales Enablement
. Social Selling
. Digital strategy: Media & social media management
. Content & copywriting
. Marketing automation
. Data & stack management – OKR & KPIs
. Partnerships development
. Analysts & influencers management
. European growth strategy through customers and partners & influencers management