Accelerate the growth in France and expand in Europe

Features

Year: 2021 

Duration: 1,5 years 

Geographical coverage: Europe (Paris location) 

Sector: Customer data management & Security 

Target: Key accounts‍

Market position: 30% market share on the Retail French market & European challenger‍

Company’s mission:  Respond to the challenge of consumer distrust and disengagement with brands. Build an omnichannel customer profile by aggregating, in a single secure profile, the data obtained in full transparency at each interaction with the brand. A CIAM technology platform to enhance the brand.‍

Management:  10 people (5 SDR & 1 partner sales)‍

Report to: CEO

Strategy & Execution

Definition of a digital transformation plan and scalable growth strategy‍.

. Branding strategy.

. Cross-channel growth strategy (inbound – outbound – ABM) – Sales funnel optimization – SDR management – Sales Enablement

. Social Selling

. Digital strategy: Media & social media management

. Content & copywriting

. Marketing automation

. Data & stack management – OKR & KPIs 

. Partnerships development

. Analysts & influencers management

. European growth strategy through customers and partners & influencers management