Upsell & Customer acquisition management by driving the direct marketing and managing the business partners’ network
A 360° stakeholders challenge
Features
Year: 1992
Duration: 4 years
Geographical coverage: Southern Europe (Paris location)
Sector: Industry – Automation components, integrated control, and information solutions
Target: ETI & Key Accounts (supply chains, factories, entertainment, retails, industries…)
Market position: Global Leader
Company’s mission: the mission is to improve the quality of life by making the world more productive and sustainable. Rockwell Automation is committed to enabling the next generation of smart manufacturing. With the right strategy, talented people, and substantial financial strength. The future of manufacturing.
Management: 14 people (8 BDR; 2 indirect sales; 4 marketers)
Report to: EMEA Sales & Marketing Director
Strategy & Execution
Define and implement the lead generation strategy and roadmap. Redesign the strategy and partner program to accelerate the penetration of the Southern Europe region.
. ABM & indirect sales management => Help Business Partners grow with a turnkey acquisition & loyalty program
. 360° marketing strategy & roadmap – sales & learning enablement – BP program & community – Marketing & Sales enablement .
. Data & insight management (dashboards & assessment)
. Indirect sales management – growing portfolio – co-marketing & BDR program to increase pipelines – animation plan – business and optimization sales process
. Services & Training Dpt creation