Build the growth engine and expand through Europe

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Features

Year: 2016 

Duration: 3,5 years 

Geographical coverage: European (Paris location) 

Sector:  Customer experience SaaS vendor 

Target:  Key Account (direct or via alliances)‍

Market position: Recognized leader ‍

Company’s mission: The mission is to empower brands to develop deeper relationships with their customers so they can evolve and grow together.  ‍

Management:  9 people (4 marketing + 4 BDR + 1 indirect sales) 

Report to: CEO

Strategy & Execution

Create the marketing & communication department, and put in place the growth strategy throughout the entire customer journey. Create the indirect sales department and manage the revenue growth.‍ 

. Branding & cross channel growth marketing & strategy (event, inbound & outbound – media & social management -digital marketing – Content & copywriting – marketing automation)

. Customer advocacy program•

. Collaborative customer & partners platform. Data & stack management – OKR & KPIs

. Marketing & sales enablement 

. Analysts & influencers management

. Indirect strategy and direct sales management – Social Selling

. European deployment (customers, partners & direct).