Drive a rapid customer acquisition and upselling program

A 360° stakeholders challenge

Features

Year: 1991

Duration:
9 months internship

Geographical coverage:
North America

Sector:
Industry – Automation components, integrated control and information solutions

Target:
ETI & Key Accounts (supply chains, factories, entertainment, retails, industries…)

Market position:
global Leader

Company’s mission:
the mission is to improve the quality of life by making the world more productive and sustainable. RockwellAutomation is committed to enabling the next generation of smart manufacturing.With the right strategy, talented people, and our substantial financial strength. The future of manufacturing.

Management:
4 people 

Report to:
North America Sales &Marketing Director

Strategy & Execution

Implement and manage the launch plan for a newly developed product line.

. Define and manage the event planning and the roadmap of the demonstration trailer on the whole North American continent (more than100 micro events, in more than 50 cities and more than 20 states)

. Define and manage demo collective & individual sessions, marketing & sales enablement, telemarketer, sales and partner training plan

. Manage customer & prospect feedback

. Pipeline tracking plan and reporting